Marketplace, sales, and orders¶
online:academy comes with its own sales features: via the marketplace you can obtain courses from other companies or offer your own, market individual courses via public landing pages, and keep an eye on incoming orders. This guide walks you through everything you need for the administration of it.
Where this lives
You find all sales features on the learning platform in the menu section "Sales & Licenses": Orders, Products, Landing pages, Marketplace, Licensed courses, and Payment settings.
Payment settings¶
The payment connection comes first — without it, nothing can be bought or sold. You maintain it on the learning platform under Sales & Licenses → Payment settings. The page has three tabs:
| Tab | What you enter there |
|---|---|
| PayPal | Client ID and client secret of your PayPal account, plus a toggle for sandbox/test mode |
| Stripe / Credit card | Public and secret API key of your Stripe account. Credit card payment isn't a separate provider — it runs through Stripe |
| General | Default currency (EUR, USD, CHF, GBP) and the Allow free enrollments toggle |
At the top of the page, two markers show which provider is already configured. When saving, stored secrets are kept as long as you leave the field empty.
Check in test mode first
Both providers have a test mode. First use the test credentials (for Stripe, the keys starting with pk_test_ and sk_test_), place a test order, and only then switch to the live credentials.
Products and landing pages priced at €0 don't need a payment provider: the order is completed directly. For orders from logged-in users, this applies only as long as Allow free enrollments is switched on. For your own employees you don't need an order — you make courses available through the Course catalog. To sister and subsidiary companies you distribute courses via the marketplace with the visibility Company group only (see below).
Marketplace¶
Via the marketplace, companies exchange courses with each other: you can license courses from other providers there and offer your own courses. You find it on the learning platform under Sales & Licenses → Marketplace. The page has four tabs: Browse marketplace, My offerings, My licenses, and My sales.
Offering and buying sit with different roles
You may offer your own courses from Content Manager upward — that's what the Browse marketplace and My offerings tabs are for. Licensing and the My licenses and My sales tabs remain with the Company Admin, because payment and billing hang on them.
Buying courses¶
In the Browse marketplace tab you see all courses that other companies offer. If your company belongs to a company group, two additional buttons appear above the list: All offerings and My company group — with these you can display the offerings from sister and parent companies separately.
Each tile shows the available prices. Via Details you open the License course dialog, choose the license type there, and complete it with License now. If the offering is free, the button reads Obtain for free and no payment step follows.
Which license types are available to choose from is set by the offering company:
| License type | What you get |
|---|---|
| Reference license | Access to the original course — later updates by the provider take effect automatically |
| Copy license | A standalone copy that you can edit further yourself |
| Participant license | A copy with a fixed number of seats; the price is calculated as seats × seat price. Every person who starts the course permanently uses up a seat (see Course licenses and access) |
My licenses — the overview of your purchases¶
The My licenses tab lists everything your company has obtained via the marketplace: course, license type, and provider. This is the inventory list — here you see at a glance which courses from other providers are available to you.
Licensed courses — making obtained courses available¶
For an obtained course to reach your own employees, you set it up under Sales & Licenses → Licensed courses. The list can be split by All, Reference licenses, and Copy licenses. Per course, you configure:
| Setting | Meaning |
|---|---|
| Course active for users | Makes the course visible for your company |
| Enrollment mode | No self-enrollment, Self-enrollment, or Enrollment on request |
Below that are the license details: the type of license and, for a participant license, how many of the purchased seats are already used.
In which catalog the course appears isn't set here. You choose the catalog for a copy (including a seat license) when buying: in the Target catalog field you pick one of your catalogs; without a choice it lands in the Licensed courses catalog. A reference course appears under the catalog in which the provider lists it. The Licensed courses page, by contrast, always shows all obtained courses.
Selling courses — My offerings¶
You offer your own courses in the My offerings tab. With + Publish course you open the form and fill in your details:
- Select course — which of your courses is being offered
- Displayed title and description — optional, in case the marketplace should show something different than the course itself
- Prices per license type: reference license, copy license, and price per participant seat
- Allow license types — three toggles that determine which of the three types buyers may choose
- Active (visible on the marketplace) — as long as this toggle is off, no one sees the offering
- Visibility — who gets to see the offering at all
| Visibility | Who sees the offering |
|---|---|
| Public (default) | All companies on the platform |
| Company group only | Exclusively the locations of your own company group |
All details can be changed later via Edit — including the visibility and the prices.
If you set the price of an intra-group offering to €0, the button for the other locations reads Obtain for free. This way you distribute content across the group without any money changing hands.
Who belongs to which company group
The assignment of a company to a company group is made by the generation:l team. If subsidiary locations are added or removed, get in touch with them — you can't change the group yourself in the interface. What you see in your master data is described under Company and branding.
In the My sales tab you see which companies have obtained your offerings, with license type and date.
Orders¶
Under Sales & Licenses → Orders you see your company's sales — that is, the orders coming in via your products and landing pages. Your own purchases from the marketplace are not listed here, but on the marketplace under My licenses.
- The list shows all orders with order number, date, and total.
- You can filter by status; the search finds order number, name, and email address.
- Per order you see the customer's name, the purchased products, the total, and the status (Pending, Paid, Completed, Canceled, Refunded).
- In the detail view, in the Invoice section you generate the PDF via Create invoice; afterwards you retrieve it with Download PDF or update it with Regenerate PDF.
Canceling or refunding an order¶
Cancellations and refunds go through the generation:l team — there's no button for that in the order overview. Good to know: a cancellation sets the order status and informs the customer by email. The refund with the payment provider and revoking an already granted course enrollment are two further steps that must be explicitly requested.
Invoice numbers
Invoice numbers are assigned sequentially per company and year (format INV-2026-00001) — you don't need to worry about that. How the invoice looks is controlled via the Document templates.
Landing pages¶
Landing pages are public sales and enrollment pages for individual courses or course bundles. They're reachable without a login and guide interested people, via a guest checkout, all the way to enrollment. You create them on the learning platform under Sales & Licenses → Landing pages.
- Content: A landing page shows one or more products. You create these beforehand under Sales & Licenses → Products, with price and course assignment.
- Public address: Each page has its own URL of the form
/p/{slug}— you can share, link, or advertise it. - Guest checkout: Interested people can create an account right at the purchase; for free courses it sometimes works entirely without registration.
- Design: You set the title, subtitle, description, feature blocks, FAQ, hero image, and primary color in the editor.
Landing pages are always public
Anyone with the URL can open an active landing page — there's no way to restrict it to your own company group there. For distribution within the group, the marketplace with the Company group only visibility is therefore the right approach.
Test before publishing
Leave a new page inactive at first and open it via Open preview — this test link is valid for 24 hours. Only with the Landing page active toggle does it go publicly online. Choose the slug cleanly from the start: changing it later breaks links already shared.
Related topics¶
- Document templates — customize document and email templates for invoices and confirmations
- Course licenses and access — how participant licenses and seat quotas work
- Company and branding — master data and company group